Like all musicians across Canada, Toronto’s Grammy-nominated flautist and composer, RON KORB, has been dealing with not just the loss of income from live concerts, international touring and recording sessions, but also missing his personal meet-n-greets with fans who flock to his live shows both here in Canada and around the world (pictured below). His most recent project was playing on the film soundtrack for the historic WWII drama & top grossing film for 2020, The Eight Hundred, which was in the cinemas at the end of 2020 for 2 weeks when half-capacity audience screenings were allowed before we went back into Covid lock-down (watch for it when it’s released on VoD or digitally).I recently chatted with Ron online and asked him to share his thoughts and observations on how Covid has impacted his life and career, and to talk about his research project addressing the state of Canadian digital streaming and rights, and how it impacts musicians and fans…Ron, as a professional musician, how has Covid impacted your ability to reach your fans and sell your music? Covid has been devastating to the music community and affected every area of activity. In addition to all live performance being cancelled many other sources of income such as teaching, composition engagements and recording projects have decreased. Now the only way to reach fans is through Social Media which really isn’t the same.
Obviously touring is off the table, have you created or participated in any online concerts or have plans to do so? Yes, I have participated in some online concerts and events like the MY EARTH SONGS (below) virtual concert in support of UNICEF along with some Grammy winners, The Hiroshima Nagasaki Day Virtual Event, The Beaches Jazz Festival and I guest hosted an online radio show.How is your award-winning World Café album doing? It’s the perfect listening choice for those stuck at home during quarantine, with energetic danceable tunes as well as smooth relaxing pieces, too. Thanks for saying that. World Café continues to get enthusiastic feedback. It is time to encourage my fans to listen to my music via streaming sites as that is the main income source for music during the pandemic. Listen to World Café here: https://open.spotify.com/album/7F9humDpfXkAuhlLramJzQ For even more joyful and soothing music with unique instrumental accompaniment, your Grammy-nominated Asia Beauty (2016) is still available for purchase via your website, yes? As are all your other albums…? Yes, all my albums are available through www.ronkorb.com and the Asia Beauty CD has a beautiful reissue. My CD distributer went bankrupt and record stores didn’t pay me. Now with CD Baby closing its store, my own website and Amazon are the only outlets for my physical product. The advantage of ordering from my site is that the albums can be autographed if the customer wishes. Listen to Asia Beauty here: https://open.spotify.com/album/2UMUxYkRKZcz7sTBR1sv79You recently formed the CANADIAN DIGITAL MUSIC COLLECTIVE, an organization and research project to help Canadian music creators increase their visibility online. Members are encouraged to post information about music streaming, online music promotion and changes in the music business. How did this come about and why the need? Streaming is 80% of the music market these days but it’s very difficult to be discovered because 40,000 new songs are being added to the music platforms every day. Many of my fellow Canadian musicians produce great music but they remain largely unnoticed. We are funded by the Canada Council for the Arts and the goal of our research is to find methods to help Canada’s music creators get discovered online and receive the royalties they deserve.Does the CDMC offer workshops or webinars? Yes, since September we have already done 3 webinars and will do a final one in February before submitting our report. The workshops have been great and we have really learned a lot about the ever-changing digital world. It’s interesting that before we started this research project, I had certain suppositions about what were the problems and solutions when it came to streaming. After engaging with the other CDMC members I realize there are a multitude of options, very few easy answers and a lot of hard work and diligence to be successful in the digital sphere. Any Canadian artist can join at https://cdmc.mailchimpsites.com/ and our Facebook Group https://www.facebook.com/groups/719764478662299
What’s the best way for fans to keep in touch? Anyone who wants to check out my music can explore these outlets:
YouTube Channel: Flute Traveller https://www.youtube.com/channel/UC6Vbx5qQ6qW-LCf8NmGHmHw
Apple Music https://itunes.apple.com/us/artist/ron-korb/29541142
Thanks, Ron, and hopefully by end of this year, you’ll be performing live again in front of your legions of fans here and abroad…and doing all those great media interviews (below, Ron with Nancy and Valentino at CIUT-FM’s Howl! radio show)