Monthly Archives: February 2017

MEET LYNDON WIEBE, EXECUTIVE CHEF OF URBANSOURCE CATERING IN TORONTO

For the past few years, I’ve been blogging about and promoting the talented foodie folks who work at URBANSOURCE CATERING here in Toronto, and have come to admire their executive chef LYNDON WIEBE for not only his super deelish food but also for his outstanding photography snapped during his many adventures abroad. In fact, Lyndon had a solo photographic art show at the adjoining Urban Gallery a couple of years ago (see below).Invitation Image Masai Tribesman Tanzania DSC_1155 20150115_165421(0) 20150115_165433Lyndon’s pictures captured real life in-situ in some of the remotest outposts of humanity, and his engagement and relationships with the local people can clearly be seen in his images. Below, Lyndon poses modestly in front of one of my favourite pictures.20150115_172636I recently asked him about the transition from globe-trotting chef/photographer to executive chef at UrbanSource Catering and he kindly shared his thoughts here:

How long have you been executive chef at UrbanSource Catering?  In March of 2017, I will have been the Executive Chef at Urban Source for five years. With Urban Gallery next door, there are always receptions and corporate soirees to cater on a weekly basis.CAs a celebrity chef from the successful travel/food tv series (Chefs Run Wild, how did you adjust to being a little more “chained to the stove” working in a commercial/catering kitchen with staff to manage?  I think celebrity chef is a bit of a strong word, maybe minor television celebrity chef is more accurate…LOL I am by no means a Chuck Hughes or Anthony Bourdain, but it is flattering nonetheless. We were referred to as “Baby Bourdains” in an article on us in the National Post newspaper, which I thought was funny.CRW.71130027

Lyndon behind the camera, shooting a segment for Chefs Run Wild in S.E. Asia

Lyndon behind the camera, shooting a segment for Chefs Run Wild in S.E. Asia

I lived, traveled and worked overseas for over 7 years and have been working in kitchens since I was sixteen, so coming back to work in Urban’s kitchen was nothing new to me, as I have always been a hands-on chef. Don’t get me wrong, the whole television experience was exciting and exhilarating, but was also exhausting and, at times, filled with anxiety. Would I trade that experience for anything? Absolutely not!  It was incredible and showed me a different side of television which was cool, however, it was fleeting – for me cooking is not fleeting and will always be a big part of my life. So, after my nice seven month break when I moved to Toronto, I was more than happy to take over the reigns in a new kitchen with a new crew at Urban.

You’re also an accomplished photographer and artist – do you continue to undertake camera safaris or have you adapted your photography to include food and presentations?  Yes, I’m still an avid photographer and still go on photo safaris when the time and weather allows. I just got an iPhone and have started using it a lot more as portable camera to take shots on my ride to and from work or when I’m out and about in the city. It comes in handy and the quality of the images has definitely improved with the technology.  As for food photography, it’s not really my thing. I think I just got sick of everybody taking photos and showing the world what they were eating on Instagram every single day. There are tons of beautiful food photographs out there and it makes me want to eat every dish I see, but as a subject matter I prefer streetscapes, nature and people. My girlfriend only recently convinced me to set up an Instagram account (@LyndonWiebe), so I have been using that as a means to show my work. Call me old fashioned, I just fight new technology sometimes even though it is helpful, just for the sake of fighting it. Can’t teach an old dog new tricks etc, although it’s more like this old dog just doesn’t want to learn new tricks. On top of that, I have an online gallery to sell my works and have just recently been asked to join Vida at their request. Vida is a company that lets artists transform their artwork into their own fashion line. I upload my artwork and from there I can choose to put that design onto shirts, pillows, blankets, scarves and many other accessories and create my own fashion line – it’s quite a neat concept. I’m just in the beginning stages of that venture so it will take a while to get it off the ground.  My online portfolio is located here: https://www.direct2artist.com/artists/lyndonwiebe

20150115_165637 20150115_171715As Urban’s chef, you’re responsible for creative exciting menus each season for clients – what has been your most challenging catering project to date?  One of our biggest clients has a standing order for catered meals for their staff four to five days a week. The biggest challenge lies in keeping the menus fresh, creative and in budget without repeating menus if we can help it, or unless they ask for a specific menu again. Doing that for fifty weeks a year can be a challenge as you always have to be thinking about availability of ingredients depending on what season you are in. It is even more of a challenge when they ask for stuff that is not in season, but with imports these days we can get fruits and veggies of all varieties year round. But a strawberry in January in Toronto is not going to taste as good as an Ontario strawberry in the summertime. It’s being able to source an ingredient and make sure you can still deliver the flavours they expect.Peppercorn Beef Tenderloin Crostini with caramelized onionCF233520160531_18421720160531_184035As we move closer to Spring, what food items or dishes are on your radar as trend-setting and that will be added to the seasonal Urban Catering menus?  With Spring comes the shift away from tuber and root vegetable heavy dishes, which I am always excited about. We will start to see rhubarb, fiddle heads, peas, asparagus, radish, spring beets, and in June the strawberry and cherry season begins. We also see fresh cauliflower come June, so hopefully that will bring the price of it down as it is pretty expensive right now.  When it comes to fresh vegetables, I tend to let the foods speak for themselves. Peas and asparagus are given a quick blanch and tossed in a little butter and salt and pepper. Beets can be shaved with fresh radish and thrown in a kale and grain salad. Ramps and fiddle heads I love to put in a light and delicate quiche. Rhubarb can finely sliced and thrown in salads to give them an unexpected crunch and tartness or make a strawberry & rhubarb crumble which is always a favourite. Cauliflower is one of my favourite vegetables as it has so many applications. Tacos are still huge in the food scene so for vegetarians – we offer spicy cauliflower tacos in place of beef or chicken tacos. Also good for Korean fried cauliflower (which people can’t seem to get enough of) or Buffalo cauliflower “wings”. My favourite dish that I came up with is cauliflower laap, or larb depending where you come from. It’s an adaptation of the traditional pork or chicken dish found in Thailand and Laos. It’s a cooked crumbled meat dish that is served room temperature with fresh shallot, mint, cilantro, fish sauce, lime juice, bird’s eye chilies and toasted ground rice. The flavours are incredible.

During production of Chefs Run Wild, you cooked weird and wonderful ingredients from around the world – what’s your favourite international cuisine to cook and what’s the strangest ingredient you had to use on the show?   It’s hard to say what cuisine is my favourite to cook because in that region of South East Asia, their flavours and ideas are very similar and they all borrow off of each other and add their own twists. Anything from Thailand, Malaysia and Singapore are my favourite foods to cook and eat, even Laos has amazing food. It’s the balance of flavours that I learned from there when cooking that style of food that is the most important thing. Sweet, sour, spicy, salty and bitter are the five flavours you always have to consider when creating a perfectly balanced dish. If you have all of these flavours in your dish, you have created something special.IMG_3587In terms of weird ingredients, there are many. There is an area in Thailand known as the Issan Province on the border with Laos. It is very agriculturally poor. The land is not suitable for farming and they cannot grow a lot there so the people have lived off whatever the land provides them with. So they eat a lot of bugs and insects for protein wand they employ odd flavor combinations at times. Ant egg salad was a classic recipe we learned. The ant eggs themselves look like yogurt covered raisins, until you put one in your mouth and it pops like a giant pimple in your mouth – let me tell you, the pop is very unsettling…it was like eating a small eyeball! The experience makes me cringe, but for the people of Issan, it’s a normal everyday meal.  IMG_3466Another thing they used over there was pork blood. Now, congealed or cooked pork blood in cubes is quite common over there and you see it everywhere. It is actually quite delicious. But in Issan we made a dish called “pork waterfall”(that was the literal translation) and to top off this dish they had a squeeze bottle of raw pork blood diluted with vinegar which they just poured over top of the dish. Not going to lie, it was not very appetizing at all. We couldn’t even finish it, but we had had to try it, because you don’t know till you try.IMG_3524Any advice for people considering engaging a caterer for their special event, wedding or corporate soiree?  What do they need to consider – budget, type of food, venue, service, etc?  Wwhen you call a caterer, it’s important to have a vision of what you want and it’s also important to have a realistic and flexible budget in mind. I say realistic, because some clients call and want five courses of food with full waiter service, but only have $5 per person in their budget and are unprepared by the real costs of hosting a catering. I also recommend getting a few different quotes so you can compare what’s on offer. It’s no different than buying a car or a house.  Check the UrbanSource Catering website to see a selection of menus that appeal to every taste, every occasion and every budget. www.urbancatering.com

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MEET THE PUBLISHERS OF ARABELLA, CANADA’S PREMIERE ART & DESIGN MAGAZINE

Having been a regular reader of ARABELLA, the quarterly magazine featuring the best in art, design and architecture, I thought my own readers would like to learn more about this gorgeous glossy mag and meet the publishers who bring us the beautiful images and stories of those who create and exhibit such masterpieces. You can view the magazine here:  www.arabelladesign.com

Debra and Brian Usher have been supporting Canadian and international artists and galleries with their magazine for many years – in fact, I first met them at Westmount Gallery in Toronto several years back when I was working with artist Bruce Lawes whose stunning hyper-realistic equine paintings were being showcased there at the time. While gallery visitors ooo’d and aaah’d at Bruce’s work, I quietly sat in a corner eagerly thumbing through the current issue of Arabella, intrigued by the contents and marveling at the new artist discoveries to be had inside the covers. (2 of Bruce Lawes’ equine paintings have been featured on the cover – below)9. Arabella Winter 2010 21. Arabella Spring-Summer 2014After many years of living and publishing their magazine in Toronto, a couple of years ago Debra and Brian decided the time was right for a move down east so they purchased an historic home and barn in the seaside town of St. Andrews, New Brunswick and established their business in this picturesque new location. I recently caught up with them via phone and asked them to share their thoughts on the art world, publishing and their new home amidst the salt air and crashing Atlantic waves….

What first inspired you to launch a big glossy art magazine?  We didn’t start with the idea of “big and glossy” but instead looked at what other art magazines were doing and tried to determine how well they provided art consumers and art lovers with an experience that portrayed both the art and the artist in the most effective way.  The artists and galleries we talked to were concerned about reaching a wider audience as the standard “art tours” had pretty much ran their course and their audiences were dwindling.  We started with the business idea – how can we best promote and support the sale of art? To accomplish this we needed to really reach a national and international audience.

Editor-n-Chief, Debra Usher

Editor-n-Chief, Debra Usher

A magazine with national and international distribution required a look and feel unlike anything on the book-shelves. While “big and glossy” is often seen as a waste of a natural forestry resource, it in fact was an important feature for ensuring that ARABELLA was going to be treated much like a coffee-book, a keepsake that could take readers on an artistic and engaging journey that lasts beyond a quick scan and becomes a lasting visual and narrative treasure.

When we looked at “the competition” for the most part, other art related publications seemed to be more focused on “critical dialogue” as this was central to their not-for-profit, charitable commitments to “educating the public”.  As a result their editorial content tends to place more of an emphasis on thoughtful, academic analysis and less on the raw, emotional experience of the visual.  We knew we had to get beyond the boundaries of conventional art publications. ARABELLA had to be about beauty in all its forms and provide readers with an unforgettable reading experience! It was a gamble on our part but we had all sorts of feedback that the audience for critical dialogue was much smaller than the audience of those who want to be visually and emotionally engaged by the art, the artists and their stories. Maybe it’s just a different audience, but we now believe they overlap.23. Arabella Winter-Spring 2015 24. Arabella Summer 2015So, we started ARABELLA in order to help support and promote artists and galleries from a commercial perspective first and recognized that in order to sell art the consumer or reader had to get as close to the art as possible. In designing our format, we emphasized the visual through full colour large scale imagery which requires the highest quality of printing – or as you say “big and glossy”.

As opposed to presenting “analysis and critical dialogue” from an external, expert perspective, we decided to focus on what is now pretty much accepted as the most critical aspect of selling – i.e. namely to tell stories, particularly from the perspective of the artists and the gallery owners.   ARABELLA gives artists and galleries their own voice and helps readers connect with the people behind the art.22. Arabella Fall 2014Are you both artists yourselves? Have you dabbled in any creative arts?  Both our careers have involved multiple aspects of creative arts. Brian and I have been involved in painting, photography, and creative crafts.

For the most part, these activities have been secondary to us pursuing business careers that focused on helping entrepreneurs grow their businesses through effective change management and leadership development.  Anyone involved in these aspects of businesses will recognize and identify with the creative processes and innovation required for success.

With so many newspapers and magazines going out of business on almost a monthly basis, how do you keep Arabella relevant & popular?  Well actually that’s two questions.  I’ll deal with last one first.  The relevance and popularity factors are pretty much driven by having a strong network in the commercial side of the art world. We are constantly monitoring and research trends and patterns through direct contacts; as many forms of media as possible; and feedback from artists, as well as our readers.

The format and editorial focus on the magazine, as outlined above, is built on understanding what is popular and relevant with our readership. It pretty much follows that we have a very strong chance of addressing customer needs.

The issue of newspapers and magazines going out of business is really a direct result of these mediums failing to understand what readers are looking for in their lives. ARABELLA recognizes a critical reality – namely that we are in the entertainment business. Our readers are looking for an opportunity to take a journey, to appreciate beauty and make it a part of their lives.

Having said that, our biggest challenge is funding the production of the magazine through direct advertising revenue. This is a problem that we share with newspapers and other magazines.

Brian, a couple of years ago, you moved home & business out to St. Andrews, New Brunswick, from Ontario – how did this move impact your work and lives? And can you tell us about your lovely new home?  Our move to St. Andrews was first and foremost a lifestyle decision. We were first enchanted by the people, and the architectural and cultural charm of the town and the region. Something about moving to the sea seemed almost like a natural at this point in our lives.

There’s no denying that there were clear economics involved as the real estate values were significantly more affordable. But at the same time we realized that a lot of what we do to produce the magazine is actually done via the internet and we actually had already established a virtual team of writers, photographers, and designers.  With access to “relatively high-speed” internet we thought the move was well worth it.

Brian Usher, Publisher

Brian Usher, Publisher

There have been some limitations – but most of these are now under control as we have now established a local New Brunswick production team and we are looking to reach a wider audience by using a Toronto-based publicity specialist and targeted advertising to continue to expand our footprint in the market.  The one limitation Debra will be sure to mention is access to the range of food stuffs we were used to in Ontario. But no question the seafood is bountiful and we have a much better appreciation for what’s involved in being a part of the fishing industry on the East Coast. It’s certainly not an easy occupation, particularly given the amount of time spent on the ocean in winter months.2. The Anchorage and BarnOur new home (pictured above) is locally described as a Maritime Gothic Revival residence and is listed in the Canadian Registry of Historic Places. The original house was built in 1825 as a rectory for the first Roman Catholic priest and the house is now known as The Anchorage.

This style is characterized by the three Gothic gables that break the plane of the roof-line. The central and largest cross-gable, with a pitched roof, is flanked by two smaller cross-gables with jerkin head roofs. The cross-gables are heavily molded and each contains Gothic Revival windows. Gable returns and single-story bay windows are used in the side façade. This attractive property has beautiful grounds which, when built, occupied an entire block-face.1. The AnchorageIt has both the charms and the wrinkles of a building that age. One of St. Andrews most historically significant homes, The Anchorage has been fully restored and up-dated while remaining faithful to its design and character.  The main house has undergone several renovations and extensions over the years with the addition of a major size barn/garage now adjoining the swimming pool area. This building is almost critical for housing all of Debra’s various

Your gallery advertisers are treated to lots of non-traditional perks such as editorial coverage of their shows and individual artist profiles – how has this impacted your relationships with advertisers?  You’re right! The promotional aspects of the business involve a combination of advertising placement; features on galleries and artists; and social media promotion for artists, galleries and events. It’s an extensive package and the editorials are extensive (usually 16 pages) and provide an excellent marketing vehicle for individual artists and their galleries.  This service is not offered by other Canadian or US art magazines.11. Arabella Summer 2011 12. Arabella Fall-Winter 2011With more and more magazines going strictly online, have your subscribers remained loyal to the quarterly hardcopies? Let’s face it, Arabella is more like a collectors’ coffee table book than a regular magazine.  ARABELLA is available both in print and online versions. You’re right about the magazine being more like a collectors’ coffee table book. That was our intent from the get-go.  We have both print and online subscribers but the unanimous feedback we get is that there’s nothing like the print version. Only print can present the visually stunning content and readers consistently remarks about the importance of “touch” and physically turning pages.20. Arabella Winter 2013 26. Arabella Spring 2016You’ve just released a new hard-cover art book, The Love of Flowers, and previously had published It Starts With a Dream, your first hard-cover book highlighting images of Canadian art, architecture and design. What’s next on your book publishing agenda – can you give us a hint or two?
We are currently planning the creation of a book to be released in the spring of 2018, as homage to the coastal areas of Canada and the artists who capture its mystery and its siren call. Four hundred (400) pages of extraordinary art and artist profiles will be showcased through a myriad of forms, styles, and mediums. At the forefront of the book, Canada’s legendary artists – both living and remembered – will be featured. These will include Alex Colville, Mary Pratt, Christopher Pratt, Tom Forrestal, William Forrestal, Fred Ross, David Blackwood, and Maude Lewis. Following these featured Canadian icons will be 40 other Maritime artists, each celebrated with an eight-page profile, with full-bleed images of their best art and words to describe their own personal stories. This book will heighten any art collection, jump off bookshelves in Indigo and Barnes and Nobles stores across the continent, become gracious gifts for family and friends, and will have a special spot on coffee tables everywhere.arabellaMailercopycopyAnd any exciting new artists or galleries being featured in the next Arabella (and when is it due for publication)?  Frank Hyder is truly one of our more unique artists to grace the pages of Arabella Spring 2017. His unique sculptural heads and swimming fish are bound to capture our readers’ attention.

Spring 2017 will have an assortment of artists but this issue more than any other will showcase the work of artists across the country as well as their will be quite a selection of 3 dimensional work as well as paintings and craft.

We are bringing back two stunning architectural homes – one from Paris and the other from California.

A new feature is the gallery listings and shows at the back of the periodical. We are trying to make each issue more in keeping with a book, and the cover will be slightly heavier – more life a soft cover book.

We introduce in this issue the start of Gallery Owners and Collectors Comments which should interest a lot of readers to hear different points of view from around the country.

To read the current issue online, plus subscription and advertising information, visit: www.arabelladesign.com

A little more about ARABELLA magazine:

ARABELLA’s mission is to produce the most exquisite Canadian Art, Architecture & Design magazine edited for those with a passion for transforming the ordinary into the extraordinary and living life well. A truly unique Canadian magazine created for people who aspire, are achieving, or have already accomplished a luxury style of life reflecting what it means to be Canadian.
Each issue presents original, in-depth editorial on the best of Canadian contemporary and historical fine art; galleries to visit; artists to collect; architecture and living spaces; unique stores to visit; business and personal life style profiles, landscaping and interior design; luxury properties for sale; unique travel destinations; and food and wine to savour.

ARABELLA is dedicated to supporting and promoting creative talent and related businesses through specialty print and digital media publishing, special events/destination marketing, and professional development programs. We believe in the power of arts and culture in building stronger communities, national identity and economic development.

ARABELLA, our major quarterly magazine publication, is now in its ninth year and is distributed across Canada (Chapters & Indigo, Coles and Smith Books) and the US (Barnes & Noble, Books a Million) and has a global digital circulation on all major platforms. With each quarterly issue we reach 350,000+ readers.

ARABELLA’s print and digital publications play a critical role in presenting Canadian creative talent to the widest possible audience while providing in-depth, visually compelling insight into the best of art, residential architecture, landscaping, interior design and luxury lifestyle products and services.

ARABELLA’s vision is to go beyond the boundaries of conventional publications and produce the most exquisite Canadian Art, Architecture & Design magazine for consumers who aspire, are achieving, or have already accomplished a luxury life style and have a passion for transforming the ordinary into the extraordinary and living life well. It’s about beauty in all its forms and providing readers with an unforgettable reading experience!

With layout and design features unlike any other North American print or digital magazine, each issue (which is more like a book) provides visually compelling, in-depth information and insight on the best of art, residential architecture, landscaping, interior design and luxury lifestyle products and services from the traditional to the contemporary, from the local to the internationally inspired. 18. Arabella Summer 2013