Tag Archives: Arabella magazine

Flowers to go

ONLY 7 WEEKS UNTIL MOTHER’S DAY AND NO CLUE WHAT TO BUY THAT SPECIAL LADY? HERE’S THE PERFECT SOLUTION!

“When you take a flower in your hand and really look at it, it’s your world for the moment.  I want to give that world to someone else.” (artist Georgia O’Keefe)

Sadly, my own mum passed away back in 1988 so each year when Mother’s Day comes around, I try not to notice all the emotionally-manipulative advertising and soppy movies on TV featuring mums and their wayward kids who finally come home. But this year, I’m especially motivated to acknowledge the annual celebration of all things maternal thanks to author Debra Usher and her lovely new book The Love of Flowers which makes an ideal gift for that mum who has everything….and doesn’t need any more chocolates, lace handkerchiefs or designer spatulas!arabellaMailercopycopyThe 450-page full colour, hardcover book is full of glorious images of flowers –  over a thousand photos of original artwork from esteemed Canadian artists, plus a few celebrity US painters including TV and movie star, Jane Seymour (yes, Dr. Quinn Medicine Woman herself!) – here’s her contribution to the book:23. Jane SeymourThe Love of Flowers is a special collectors’ edition of contemporary art that recaptures the beauty of flowers. Once a dominant theme in the history of art – the centrepiece of works by Luc Tuyman, Matisse, and Van Gogh – the celebration of flowers in art and their power to inspire and move us has somehow been overshadowed by other themes. Yet in our daily lives these creations of nature are still the center-piece of our very special moments: Happy Birthday, Congratulations, Happy Mother’s Day, Thank You, I Love You, Thinking of You – whatever the message, flowers have a unique and special power to put a smile on our face and touch those we care about, those we love in immeasurable ways. Debra Usher, author.

Take a look at a few of the pages….10. Brian Davis 8. Lenore Carr-Smith 7. Valerie ButtersDebra (pictured below) continues with her story behind the publication of this book:  It started with my own personal journey, the memories of my mother, her joy when we shared moments over flowers, but it soon gathered momentum as I explored the importance of flowers to others and other artists joined me in sharing their stories and their art. It became a journey that made me aware that we cannot lose the importance of this beauty and we need to celebrate it more. So The Love of Flowers is my report card on that journey – one which I hope you will cherish as much as all of us who have told our stories.  Debra-Usher

So with less than 2 months to go (Sunday May 14), I recommend you purchase a copy now (it comes in a lovely presentation box) from the publisher’s website:   www.arabelladesign.com/flower_book  Still lots of time to allow for shipping.

So beautiful and contemplative, The Love of Flowers could easily become a family heirloom; each artist’s work is accompanied by info on their work, so you’ll also learn about Canada’s premier artists – the book is both entertaining AND educational!'Splendor - Amaryllis'  36 x 48 AcrylicAnd if you’re in the New Brunswick region, why not meet Debra and get your copy personally autographed at one of these upcoming meet-n-greet events:

Scheduled for Saturday May 6, 1:00-3:00 pm at Gallery 78 for Mother’s Day Celebration.

May 12 – HANDWORKS GALLERY in Saint John, NB
Scheduled for Thursday May 12, 5:30-7:30 pm at Handworks Gallery for Mother’s Day celebration.

May 14 – ALGONQUIN RESORT in St. Andrews by-the-Sea, NB
Scheduled for Sunday May 14, 10:00am-2:00 pm at the Algonquin Resort for Mother’s Day celebration.

Lilacs, Pansies,&Tulips 00318831

27. Arabella Summer-Fall 2016

MEET THE PUBLISHERS OF ARABELLA, CANADA’S PREMIERE ART & DESIGN MAGAZINE

Having been a regular reader of ARABELLA, the quarterly magazine featuring the best in art, design and architecture, I thought my own readers would like to learn more about this gorgeous glossy mag and meet the publishers who bring us the beautiful images and stories of those who create and exhibit such masterpieces. You can view the magazine here:  www.arabelladesign.com

Debra and Brian Usher have been supporting Canadian and international artists and galleries with their magazine for many years – in fact, I first met them at Westmount Gallery in Toronto several years back when I was working with artist Bruce Lawes whose stunning hyper-realistic equine paintings were being showcased there at the time. While gallery visitors ooo’d and aaah’d at Bruce’s work, I quietly sat in a corner eagerly thumbing through the current issue of Arabella, intrigued by the contents and marveling at the new artist discoveries to be had inside the covers. (2 of Bruce Lawes’ equine paintings have been featured on the cover – below)9. Arabella Winter 2010 21. Arabella Spring-Summer 2014After many years of living and publishing their magazine in Toronto, a couple of years ago Debra and Brian decided the time was right for a move down east so they purchased an historic home and barn in the seaside town of St. Andrews, New Brunswick and established their business in this picturesque new location. I recently caught up with them via phone and asked them to share their thoughts on the art world, publishing and their new home amidst the salt air and crashing Atlantic waves….

What first inspired you to launch a big glossy art magazine?  We didn’t start with the idea of “big and glossy” but instead looked at what other art magazines were doing and tried to determine how well they provided art consumers and art lovers with an experience that portrayed both the art and the artist in the most effective way.  The artists and galleries we talked to were concerned about reaching a wider audience as the standard “art tours” had pretty much ran their course and their audiences were dwindling.  We started with the business idea – how can we best promote and support the sale of art? To accomplish this we needed to really reach a national and international audience.

Editor-n-Chief, Debra Usher

Editor-n-Chief, Debra Usher

A magazine with national and international distribution required a look and feel unlike anything on the book-shelves. While “big and glossy” is often seen as a waste of a natural forestry resource, it in fact was an important feature for ensuring that ARABELLA was going to be treated much like a coffee-book, a keepsake that could take readers on an artistic and engaging journey that lasts beyond a quick scan and becomes a lasting visual and narrative treasure.

When we looked at “the competition” for the most part, other art related publications seemed to be more focused on “critical dialogue” as this was central to their not-for-profit, charitable commitments to “educating the public”.  As a result their editorial content tends to place more of an emphasis on thoughtful, academic analysis and less on the raw, emotional experience of the visual.  We knew we had to get beyond the boundaries of conventional art publications. ARABELLA had to be about beauty in all its forms and provide readers with an unforgettable reading experience! It was a gamble on our part but we had all sorts of feedback that the audience for critical dialogue was much smaller than the audience of those who want to be visually and emotionally engaged by the art, the artists and their stories. Maybe it’s just a different audience, but we now believe they overlap.23. Arabella Winter-Spring 2015 24. Arabella Summer 2015So, we started ARABELLA in order to help support and promote artists and galleries from a commercial perspective first and recognized that in order to sell art the consumer or reader had to get as close to the art as possible. In designing our format, we emphasized the visual through full colour large scale imagery which requires the highest quality of printing – or as you say “big and glossy”.

As opposed to presenting “analysis and critical dialogue” from an external, expert perspective, we decided to focus on what is now pretty much accepted as the most critical aspect of selling – i.e. namely to tell stories, particularly from the perspective of the artists and the gallery owners.   ARABELLA gives artists and galleries their own voice and helps readers connect with the people behind the art.22. Arabella Fall 2014Are you both artists yourselves? Have you dabbled in any creative arts?  Both our careers have involved multiple aspects of creative arts. Brian and I have been involved in painting, photography, and creative crafts.

For the most part, these activities have been secondary to us pursuing business careers that focused on helping entrepreneurs grow their businesses through effective change management and leadership development.  Anyone involved in these aspects of businesses will recognize and identify with the creative processes and innovation required for success.

With so many newspapers and magazines going out of business on almost a monthly basis, how do you keep Arabella relevant & popular?  Well actually that’s two questions.  I’ll deal with last one first.  The relevance and popularity factors are pretty much driven by having a strong network in the commercial side of the art world. We are constantly monitoring and research trends and patterns through direct contacts; as many forms of media as possible; and feedback from artists, as well as our readers.

The format and editorial focus on the magazine, as outlined above, is built on understanding what is popular and relevant with our readership. It pretty much follows that we have a very strong chance of addressing customer needs.

The issue of newspapers and magazines going out of business is really a direct result of these mediums failing to understand what readers are looking for in their lives. ARABELLA recognizes a critical reality – namely that we are in the entertainment business. Our readers are looking for an opportunity to take a journey, to appreciate beauty and make it a part of their lives.

Having said that, our biggest challenge is funding the production of the magazine through direct advertising revenue. This is a problem that we share with newspapers and other magazines.

Brian, a couple of years ago, you moved home & business out to St. Andrews, New Brunswick, from Ontario – how did this move impact your work and lives? And can you tell us about your lovely new home?  Our move to St. Andrews was first and foremost a lifestyle decision. We were first enchanted by the people, and the architectural and cultural charm of the town and the region. Something about moving to the sea seemed almost like a natural at this point in our lives.

There’s no denying that there were clear economics involved as the real estate values were significantly more affordable. But at the same time we realized that a lot of what we do to produce the magazine is actually done via the internet and we actually had already established a virtual team of writers, photographers, and designers.  With access to “relatively high-speed” internet we thought the move was well worth it.

Brian Usher, Publisher

Brian Usher, Publisher

There have been some limitations – but most of these are now under control as we have now established a local New Brunswick production team and we are looking to reach a wider audience by using a Toronto-based publicity specialist and targeted advertising to continue to expand our footprint in the market.  The one limitation Debra will be sure to mention is access to the range of food stuffs we were used to in Ontario. But no question the seafood is bountiful and we have a much better appreciation for what’s involved in being a part of the fishing industry on the East Coast. It’s certainly not an easy occupation, particularly given the amount of time spent on the ocean in winter months.2. The Anchorage and BarnOur new home (pictured above) is locally described as a Maritime Gothic Revival residence and is listed in the Canadian Registry of Historic Places. The original house was built in 1825 as a rectory for the first Roman Catholic priest and the house is now known as The Anchorage.

This style is characterized by the three Gothic gables that break the plane of the roof-line. The central and largest cross-gable, with a pitched roof, is flanked by two smaller cross-gables with jerkin head roofs. The cross-gables are heavily molded and each contains Gothic Revival windows. Gable returns and single-story bay windows are used in the side façade. This attractive property has beautiful grounds which, when built, occupied an entire block-face.1. The AnchorageIt has both the charms and the wrinkles of a building that age. One of St. Andrews most historically significant homes, The Anchorage has been fully restored and up-dated while remaining faithful to its design and character.  The main house has undergone several renovations and extensions over the years with the addition of a major size barn/garage now adjoining the swimming pool area. This building is almost critical for housing all of Debra’s various

Your gallery advertisers are treated to lots of non-traditional perks such as editorial coverage of their shows and individual artist profiles – how has this impacted your relationships with advertisers?  You’re right! The promotional aspects of the business involve a combination of advertising placement; features on galleries and artists; and social media promotion for artists, galleries and events. It’s an extensive package and the editorials are extensive (usually 16 pages) and provide an excellent marketing vehicle for individual artists and their galleries.  This service is not offered by other Canadian or US art magazines.11. Arabella Summer 2011 12. Arabella Fall-Winter 2011With more and more magazines going strictly online, have your subscribers remained loyal to the quarterly hardcopies? Let’s face it, Arabella is more like a collectors’ coffee table book than a regular magazine.  ARABELLA is available both in print and online versions. You’re right about the magazine being more like a collectors’ coffee table book. That was our intent from the get-go.  We have both print and online subscribers but the unanimous feedback we get is that there’s nothing like the print version. Only print can present the visually stunning content and readers consistently remarks about the importance of “touch” and physically turning pages.20. Arabella Winter 2013 26. Arabella Spring 2016You’ve just released a new hard-cover art book, The Love of Flowers, and previously had published It Starts With a Dream, your first hard-cover book highlighting images of Canadian art, architecture and design. What’s next on your book publishing agenda – can you give us a hint or two?
We are currently planning the creation of a book to be released in the spring of 2018, as homage to the coastal areas of Canada and the artists who capture its mystery and its siren call. Four hundred (400) pages of extraordinary art and artist profiles will be showcased through a myriad of forms, styles, and mediums. At the forefront of the book, Canada’s legendary artists – both living and remembered – will be featured. These will include Alex Colville, Mary Pratt, Christopher Pratt, Tom Forrestal, William Forrestal, Fred Ross, David Blackwood, and Maude Lewis. Following these featured Canadian icons will be 40 other Maritime artists, each celebrated with an eight-page profile, with full-bleed images of their best art and words to describe their own personal stories. This book will heighten any art collection, jump off bookshelves in Indigo and Barnes and Nobles stores across the continent, become gracious gifts for family and friends, and will have a special spot on coffee tables everywhere.arabellaMailercopycopyAnd any exciting new artists or galleries being featured in the next Arabella (and when is it due for publication)?  Frank Hyder is truly one of our more unique artists to grace the pages of Arabella Spring 2017. His unique sculptural heads and swimming fish are bound to capture our readers’ attention.

Spring 2017 will have an assortment of artists but this issue more than any other will showcase the work of artists across the country as well as their will be quite a selection of 3 dimensional work as well as paintings and craft.

We are bringing back two stunning architectural homes – one from Paris and the other from California.

A new feature is the gallery listings and shows at the back of the periodical. We are trying to make each issue more in keeping with a book, and the cover will be slightly heavier – more life a soft cover book.

We introduce in this issue the start of Gallery Owners and Collectors Comments which should interest a lot of readers to hear different points of view from around the country.

To read the current issue online, plus subscription and advertising information, visit: www.arabelladesign.com

A little more about ARABELLA magazine:

ARABELLA’s mission is to produce the most exquisite Canadian Art, Architecture & Design magazine edited for those with a passion for transforming the ordinary into the extraordinary and living life well. A truly unique Canadian magazine created for people who aspire, are achieving, or have already accomplished a luxury style of life reflecting what it means to be Canadian.
Each issue presents original, in-depth editorial on the best of Canadian contemporary and historical fine art; galleries to visit; artists to collect; architecture and living spaces; unique stores to visit; business and personal life style profiles, landscaping and interior design; luxury properties for sale; unique travel destinations; and food and wine to savour.

ARABELLA is dedicated to supporting and promoting creative talent and related businesses through specialty print and digital media publishing, special events/destination marketing, and professional development programs. We believe in the power of arts and culture in building stronger communities, national identity and economic development.

ARABELLA, our major quarterly magazine publication, is now in its ninth year and is distributed across Canada (Chapters & Indigo, Coles and Smith Books) and the US (Barnes & Noble, Books a Million) and has a global digital circulation on all major platforms. With each quarterly issue we reach 350,000+ readers.

ARABELLA’s print and digital publications play a critical role in presenting Canadian creative talent to the widest possible audience while providing in-depth, visually compelling insight into the best of art, residential architecture, landscaping, interior design and luxury lifestyle products and services.

ARABELLA’s vision is to go beyond the boundaries of conventional publications and produce the most exquisite Canadian Art, Architecture & Design magazine for consumers who aspire, are achieving, or have already accomplished a luxury life style and have a passion for transforming the ordinary into the extraordinary and living life well. It’s about beauty in all its forms and providing readers with an unforgettable reading experience!

With layout and design features unlike any other North American print or digital magazine, each issue (which is more like a book) provides visually compelling, in-depth information and insight on the best of art, residential architecture, landscaping, interior design and luxury lifestyle products and services from the traditional to the contemporary, from the local to the internationally inspired. 18. Arabella Summer 2013

arabellaMailercopycopy

JUST RELEASED: STUNNING NEW BOOK OF FLORAL PAINTINGS FROM CANADIAN AUTHOR & PUBLISHER DEBRA USHER

For a number of years, I’ve been reading a wonderful quarterly Canadian magazine featuring stories on artists, art galleries and news about the business of the art world – it’s called Arabella Design and can be found in major bookstores across the country as well as by subscription.Arabella cover

I first met publisher DEBRA USHER and her charming husband BRIAN while visiting one of my favourite galleries in Toronto, Westmount Gallery, when I was working with internationally renowned hyper-realism artist Bruce Lawes who had a special exhibition at the gallery – see Bruce’s equine art featured on the magazine cover (above). While waiting for media and art lovers to arrive, I spent some time flipping through the pages of back issues of Arabella and chatted with Debra and Brian about their ongoing support of emerging as well as established artists and regional galleries.

A few years later, I’m now able to support Debra & Brian as they rollout the promotional campaign to introduce their spectacular hard-cover book, THE LOVE OF FLOWERS, to readers and those who love all things floral. But be warned…this ain’t your grandma’s pretty flower book! The 450 pages are packed with nearly 2,000 glossy images of paintings depicting all manner of blooms from a wide variety of common garden flowers as well as exotics from far away lands. The book is big, bold and sexy and is the perfect addition to any personal library or coffee table. Once you start flipping through the pages, you won’t be able to stop!1. Beauty of White Flowers 18. Dennis MagnussonI recently spoke with the author and publisher and asked her about the inspiration for the book:

I am extremely proud of this book and the artists represented on the 450 full-colour pages. There are over 1900 paintings and images and 50 stories represented in this hard cover book.

 After the death of my mother, I decided to present a floral tribute to her in our spring edition of Arabella magazine and asked floral artists from all over Canada and the US to send in images of their paintings. Because of the overwhelming response, an idea to incorporate all of these stunning paintings into a book was formed and now here we are – The Love of Flowers was born and I’m so happy to be able to share all these glorious images with my readers.

Artists who paint flowers and capture the beauty and time of a fleeting moment are truly special but very often ignored in the artistic world. This book showcases both the range of talent and diversity of ideas out there. Each artist has a unique reason they paint flowers and our floral landscape and the book is a journey of the world around us that we sometimes miss. So I invite you to come travel down a road with a fragrance so delightful, is filled with colours and transfixes the heart and soul with both love and laughter.   Debra Usher, author (below)Debra-UsherHaving just received my own copy of The Love of Flowers, I can tell you that this is an extraordinary book, ideal as a family keepsake and something to be shared with children, grandchildren, friends and neighbours. The luxe matte finish of the hardcover invites the reader to turn the first page where the colours jump out at first viewing. Each of the artists, most of whom are Canadian, is profiled along with the richly toned images of their skilled works, and turning the pages, you will discover all sorts of flowers and blooms that will brighten even the dullest winter day.10. Brian Davis 22. Adriana Rinaldi 4. Rena BiermanDebra is currently planning several book signing appearances across the country, the first of which takes place at Handworks Gallery in Saint John, NB on Thursday February 9, then at the Sunbury Shores Arts & Nature Centre in St. Andrews, NB on Sat. Feb 11, with additional appearances and art lectures in BC slated for March. Please check the Arabella website and Facebook page for upcoming events in your region.

The Love of Flowers
450pg full-colour, hardcover book (1,900 images + 50 artist stories)
Published by Arabella Inc.
$85.00 (plus shipping & handling) available online

The Love of Flowers will soon be available in major bookstores but why not order your copy now direct from the publisher:  http://www.arabelladesign.com/flower_book.htm