A couple of months ago, I was pushing my cart up the aisles of my favourite supermarket and kept running into the same lady reaching for the same products. We both laughed “we gotta stop meeting like this…” then began trading nutrition recommendations and handy menu suggestions as we hit the fruit & veggie dept. together. She was delightful and had a wicked sparkle in her eyes. I had just met fashion powerhouse and stylist to some of Hollywood’s great old-school stars, FLO BARON. Flo and exchanged phone numbers and promised to meet for tea, and within the week I found myself sitting in her super glamourous Yorkville condo surrounded by artworks collected over many years and her elegant black and white furnishings. Very Busby Berkley, very Flo Baron! Flo not only loves styling women in fashions that compliment and enhance their body shapes, she also offers opportunities to purchased some pretty stunning designer lines from the States. She has an adjoining private “salon” and holds court each week with an exclusive group of clients, putting together their outfits, accessorizing and offering wardrobe tips.I asked Flo to share a little of her background and fashion career and she revealed some wonderful stories and anecdotes that I’d like to share with you here…..
Although her family wasn’t involved in the fashion industry, Flo Baron always knew she was destined for a life surrounded by beauty, design and creativity. As a young girl in Chicago, she dreamt of fabulous fashions and always appreciated the feel and look of fine fabrics. Flo won a scholarship to secretarial school where she excelled but fashion always beckoned, perhaps she would become a model. Her idol was Jinx Falkenburg (pictured below), one of the highest-paid cover-girl models in the United States during the 1930s and 1940s. In the early 50’s, Flo answered a newspaper ad from a modeling school who wanted someone to teach make-up, personal grooming and dress styling to women going into the corporate sector for the first time (yes, these were pre-Mad Men times). She landed the job and taught hundreds of young women how to present themselves in the most fashionable manner for their 9-5 jobs as well as cocktail parties.
Moving to California with her husband in the mid 50’s, Flo’s life took an exciting turn when she landed a job in the dress shop at the legendary Beverly Hills Hotel. She helped style Hollywood’s most glamorous stars of the day including dancer and movie star Cyd Charisse, Dorothy Lamour, Elizabeth Taylor and even Zsa Zsa Gabor who would frequently drop in and demand Flo bring her everything on the racks in her size! “Polly Bergen walked in one day wearing a full length mink coat. She put her arm around me, winked and whispered “I did it all by myself!” What a fabulous lady she was.”Some years later, after a brief stint as a production secretary on a popular TV show, Flo became intrigued by interior design and decorating. “I love anything with an artistic value, anything that was created by an idea in somebody’s mind.” So along with a friend, she soon launched a home accessories and bathroom design business. Flo loved intricate fixtures and bathroom furnishings so she soon had every garage mechanic in San Fernando Valley working with her to handcraft her metal bathroom, tabletop and furniture designs. After the successful debut of her line at a Los Angeles trade show, she opened her own factory, hiring a workforce of skilled craftspeople to produce her line which was sold in the US, Canada and internationally. After 40 successful years, Flo sold that business and in 2005, she moved to Toronto to be closer to her daughter.
Over the past ten years she has developed relationships with a number fashion designers from New York, California and Canada. Flo has brought back these lines with her to share with friends and personal styling clients. Due to her background in fashion, décor and design, Flo has developed a loyal following of clients who look to her for guidance with their clothing choices, as well as purchasing unique and affordable fashions that she personally curates for each client’s wardrobe. “I love helping women discover their true inner beauty and elegance by enhancing their appearance with clothing and accessories that are not only timeless but very affordable.”
When you visit Flo Baron’s style studio, you will enjoy a personalized wardrobe consultation, and get to try on various fashion pieces and accessories to enhance your own personal style. Whether you need something casual, a business outfit or an elegant ensemble for that swanky soiree, Flo can put together a head-to-toe look that will make you feel like a million dollars…but with a much more affordable price tag. She has also just launched a “young & chic” division catering to the younger fashion followers and coordinated by her assistant Michelle, seen below assisting another client. One of Flo’s clients is the Canadian actor, playwright and entrepreneur Nonni Griffin seen below getting the full Flo experience! If you want to learn more about this wonderful and talented woman of influence, please visit her website: www.flobaroncollection.com