Tag Archives: Kristina Virro

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2018 – THE YEAR IN REVIEW

2018 was an interesting year with clients from numerous business sectors coming on board and long-term clients Urban Gallery & Urban Source Catering creating some great events that I enjoyed promoting, and the delicious Thai restaurant, Isaan Der, serving up delicious plates for bloggers and celebrating their 1st anniversary. Recording artist, flautist and Canada’s leading international musical ambassador, Ron Korb, released his 20th solo album featuring Latin-themed original compositions that made it onto the nominations ballot for this year’s Grammy Awards.   A lot of less positive stuff happened over the past 12 months but I finally learnt to let it go so instead of dwelling on those who “forgot” to pay me for my services or just plain behaved badly, let’s take a look at some of the high points throughout Fordham PR’s year….

In January, Katica Visic, the Toronto promoter behind Cronnexion Concerts, brought the talented classical singer & flautist, Barbara Suhodolčan (below) from Croatia to entertain her legion of fans across the GTA. Barbara has a huge fan base in Europe and this was her first foray into the North American market. www.instagram.com/barbarasuhodolcan 20180103_110038In February, KulKat Entertainment Founder Kristina Kulikova and her partner Anton Azanov,along with Chantal Fry, Founder of Glisse on Ice Shows presented the Shiver Show at the Glenn Gould Theatre. Featuring dancers, skaters, aerialists, singers and gymnasts, the family-friendly show featured some spectacular entertainment, the likes of which Toronto had never seen before.  https://shiver-2.shivershow.ca/Kristina & Anton DSC_8046Sadly, February also brought a major loss for the publicity & promotions world – my dear friend and colleague Peter Ashworth of Ashworth & Associates passed away suddenly, leaving a huge hole in my heart as well as the local PR industry. Peter was always supportive of Fordham PR, assisting with media outreach when I couldn’t connect with certain journalists, and was kind to offer freebies to his events such as the annual Eat to the Beat breast cancer fundraiser (below) and the Toronto Home & Garden Show for which I blogged and undertook social media posting for him as a thank you. RIP, my friend.20161101_202703_001March ushered in Isaan Der’s 1st anniversary – the modestly sized Thai restaurant serves up authentic northern Thai dishes to their fans in The Junction, and beyond and after 1 year, owners Donald and chef Ko celebrated with their staff and local dignitaries and social media influencers. Since then, Isaan Der has added numerous food delivery services that have attracted even more customers to their yummy dishes. You MUST go try it sometime. www.isaander.com 20180313_181638In April, I attended the opening of local artist Al Runt’s jaw-dropping art show at #HashTag Gallery. Al and I go waaaay back to the 80’s when he became famous for his ground-breaking colourful murals across the exterior of Lee’s Palace.  www.instagram.com/alrunt20180412_190939 20180412_192355Throughout May, I helped publicize comedian Glen Foster’s radio show (with Lawrence Morgenstern) Hump Dump Live. Back in the 80’s when I ran Yuk Yuk’s Komedy Kabaret and it’s comedy agency, Funny Business, Glen and Lawrence were both in-demand stand-up comedians whom I booked across the country. They’re both still going strong and writing for themselves and others. www.thatcanadianguy.com   And Urban Gallery hosted their annual CONTACT Photography Festival showcase, featuring images of women at work which proved very popular.Head_shot_0089 (1) 011320180505_14250020180505_135110June is the start of Toronto’s big outdoor art shows and I attended several, gathering stories and photos for my new blog and online magazine Fly in the Gallery Wall. It’s also a big month for Urban Source Catering  [www.urbancatering.com] as they host numerous PRIDE events throughout the month.fly_on_wall_frame4 Grape & Burrata Crositini 3 Beet Cured Salmon on Cucumber 4July brought the annual Toronto Outdoor Art Show as well as a couple of days of playing hooky – I particularly enjoyed my visit to Port Hope with artist Nancy Bennett [www.nancybennett.ca] who took advantage of the sunshine and glistening Lake Ontario to sit down for some plein air painting. Urban Gallery hosted Wild in the City, a group show featuring four talented artist incl. Libby Sims (bottom image) [www.urbangallery.ca]20180717_13293720180707_134058August was hot, humid and hectic with promoting author and holistic family therapist Kristina Virro’s new book The Anxious Teen [www.fresh-insight.ca] strategizing flautist Ron Korb’s new album launch in the fall [www.ronkorb.com] and planning the September launch party for filmmaker/tv writer/director Caleb Olivieri’s webtv series, Unapology. [www.unapologytheseries.com]20180819_152749TorontoJazzCa-jpg (small)banner picSeptember is TIFF month – the Toronto Int’l Film Festival – which usually means I’m busy with incoming filmmakers and actors, hosting parties and promoting their films. This year, I pulled back and focused on working with young local producer/director/writer Caleb Olivieri whose webtv series, Unapology, told stories of the city and numerous families and individuals dealing with emotional and physical challenges. We hosted an official launch party for the series during TIFF to take advantage of the social media opportunities that allowed us to reach so many visiting media and personalities. Urban Gallery hosted another solo show this month, this time by Grace Dam who is a frequent exhibitor and popular with gallery visitors.

Caleb (R) with crew members

Caleb (R) with crew members

20180906_165424In October, Ron Korb produced a wonderful launch concert for his Latin-themed World Café album at Toronto’s Jazz Café. He was joined on stage by some of Canada’s premier musicians, several of whom had played on the album. The club was packed and Ron and his talented graphic designer/photographer wife, Jade, nearly ran out of CDs. And on the 27th, Kristina Virro appeared on CHCH Channel 11 (Hamilton) Morning Show Live to promote her book and she was a real hit with the viewers. I was also retained by an old friend and Flamingo Cabaret cast-mate (1979-80) Brian Kaulback to promote his 80th film appearance in the upcoming (April 2019) Shazam! Blockbuster movie. You might recognize Brian from his long-running stint as Const. Hodge in the hit TV series Murdoch Mysteries.20181017_21533920180927_071851

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November saw Ron’s World Café album not only make the nomination ballot for the Grammy Awards but also receive numerous accolades and chart-topping hits around the world. Ron did lots of media interviews including one with CIUT-FM’s Ken Stower – an advertising campaign was launched on this popular University of Toronto radio station whose listeners tune from across the globe!  Urban Gallery hosted Judith McKay’s solo show Hiraeth (below) featuring stunning abstract tree portraits.

Judith (L) w/family

Judith (L) w/family

LIVE THE WINDI’m normally thrilled to see the first snows of December but this year, Toronto has been spared the white frosty blanket…so far. Ron continued his media outreach with more interviews and an appearance on PBS TV when he guested on Canadian guitar legend Liona Boyd’s TV special.  We programmed a social media campaign for Thai restaurant client Isaan Der featuring the “12 Thai Dishes of Christmas”, a virtual “advent calendar” of delicious menu items for home delivery or in-house dining….see below20171101_145157As I close out 2018, I’ve been filing more stories for The Rider magazine, Ontario’s “voice of the horse” for whom I’d been writing an arts & entertainment column since the 90’s. Am also re-launching the Fly on the Gallery Wall eMagazine/blog which had been hacked a few months ago (damn those online vandals). Boxing Day was a big deal this year…it was my 65th birthday and although I now get out of bed each morning with a few more grunts and groans, I still feel about 35 years old between the ears…will I ever grow up? Hope not. Those little grey cells, as my favourite fictional detective Hercule Poirot would call his brain, are working just as fast and as efficiently as in my youth, although now I have a lifetime’s worth of experience & mileage from which to refer when making career or personal decisions, or offering advice to new clients. So bring it, 2019…do your worst and I’ll do my best.

With a little luck (and maybe a Lotto 649 win) I’ll be writing my 2019 year-in-review from my new office….
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BOOK COVER

PSYCHOTHERAPIST, HOLISTIC NUTRITIONIST & NOW AUTHOR, KRISTINA VIRRO HELPS PARENTS & TEACHERS TACKLE TEEN STRESS

With rates of anxiety hitting catastrophic numbers among today’s youth, the question begs to be asked: “why are teens so darn anxious in the first place and what can we do to help?”  Relying on her firsthand experience giving hundreds of hours of therapy to teens, parents and families, author KRISTINA VIRRO takes a deeper look into this unsettling phenomenon to locate some of its root causes and possible solutions in her first book, THE ANXIOUS TEEN.

I recently spoke with Kristina and asked about her background and then about the inspiration for this book which offers valuable advice for parents, teachers and grand-parents and the teens in their lives.

As a psychotherapist and holistic nutritionist, I look at how the different parts of your life shape who you are, from your innermost beliefs about yourself to your eating and exercise habits.  I prioritize being transparent, non-judgmental, and supportive, while also challenging some of the seemingly automatic beliefs and thoughts you may have that prevent you from meeting your goals. I also pride myself on being open-minded and anti-oppressive in my work.   Models of therapy I am trained in and have been inspired by include: Cognitive Behavioural Therapy, Solution Focused Therapy, Narrative Therapy, Emotionally Focused Therapy, and Trauma-Informed Care. – Kristina Virro.KRISTINA

What inspired this book focusing on teen stresses and anxieties and how parents/teachers can support or resolve these issues?  A main component of my master’s program involved being a full-time therapist intern who worked with individuals, couples and families in the community. It became clear very quickly that practically every single teenager and university student was struggling with anxiety. On top of that, the university I was studying at witnessed a shocking number of suicides among its undergraduate students that year. I couldn’t help but wonder why these teenagers’ concerns seemingly hadn’t been addressed before coming to university, and I was curious about how I could help parents, teachers and mentors take a more preventative approach to their teenagers’ mental health.th (4)

How was your own life – did you experience any major anxieties and if so, how did you deal with them?  I had taken a very organized, methodical approach to academia when I was younger: everything was planned out perfectly and by the age of 22 I’d completed my first master’s degree in journalism. After a few years in field though, I realized it wasn’t the best fit and I had to do a bit of soul searching. That’s when I experienced a crippling amount of anxiety. I’d gone from being someone who was “ahead of the game” with their entire life planned out to someone who didn’t know their purpose while their friends were working their way up in the real world. It was really, really hard. I dealt with it by seeing an amazing therapist who helped me get to know myself better and develop my resilience. IMG_2587 (1)

You have a background in various therapies, can you tell us how this expertise aided the creation of this book?  I gained so much insight about anxiety through providing family therapy to different people. Meeting with teenagers alone is one thing; you can discuss different strategies, coping mechanisms and other tools, but when you meet with the whole family, you can see pretty quickly how different dynamics might be contributing to the anxiety. What’s useful, though, is that from there you can see how everyone can be part of the solution as well.

What are a few of the signs that parents, teachers or mentors need to heed as potential ticking time-bombs when dealing with a “moody teen”?  Firstly, it’s important to be able to differentiate between when a teen is being moody versus showing symptoms of a legitimate mental health disorder. Everyone gets moody sometimes, but mental health disorders tend to change a person in more drastic ways such as affecting their eating habits, discouraging them from partaking in activities they once enjoyed, or isolating themselves. You can also learn a lot by just listening to how teenagers talk about themselves or life in general. Do they frequently put themselves down? Are they constantly worrying about the future? Are they unable to highlight any of their strengths? These could all be signs that an anxiety disorder is at play.th (2)

What do you hope readers gain by the time they turn the last page of your book?  I hope readers will realize that decreasing rates of anxiety in teens isn’t just a “teenage issue.” I’ve seen so many parents bring their kids to therapy in the hopes that I’ll “fix them,” when in reality, there are so many cultural, familial and generational factors that influence why teens are so anxious today. But parents, schools, friends and more can all contribute to helping teens feel more supported, too. I hope readers will be reminded that we all need to work together on this.

Any advice or assurances you can give readers that their “kids are alright”?  When a kid is struggling, it’s easy to become so consumed by the problem that we forget about their strengths. But the truth is teens are very resilient, malleable, resourceful individuals, which makes working with them very rewarding. They teach me so much and possess so many qualities that allow change to happen, and we need to remember to harness these.

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So whether you’re a worried parent or frustrated teacher, this book provides practical tips and useful tools designed to reduce symptoms of anxiety in teens and increase caregivers’ abilities to cope, too.

The eBook is available now via Amazon & iBooks for $9.99 or $20 for hard copy [ISBN #978-1-9994279] (see weblink below for book  purchase) and Kristina will be presenting several book signings and workshops across the GTA in the fall so watch for announcements here on this blog or via her website or social media.

www.fresh-insight.ca/shop-1

www.facebook.com/TheAnxiousTeen  

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